OBJECTIVEAWARENESS
PLATFORMDESKTOP
METRICSVIEW-THROUGH RATE / CTR
CATEGORIESENTERTAINMENT
Product details

DESCRIPTION

 

1. On load, plays a main video muted.

2. For the Expandable version, user can select to expand, which expands to a 500px tall pushdown showing additional videos.

3. The Super Billboard and Tablet version will already have additional videos available to select.

4. User can choose videos to play from the gallery.

5. For the Expandable version, upon “Close” the unit collapses back to 250 pixel static resolve state.

 

REQUIRED ASSETS

 

• 3-5 Videos: 1200x667 pixels MP4 or YouTube URL, 24 fps, approx. 1200kbps, stereo audio, 0:30 - 3:00 minutes in length

• Key Messaging and Branding: Any copy or branding assets appropriate to the campaign.

• 3rd Party Tracking: Click and impression tags accepted.

 

OPTIONAL ASSETS

 

• 1-4 Additional Videos: Player can accommodate a maximum of 5 videos (4 on Tablet), same specs as Main Video above.

• Background Skins: 1400x800 PSD of JPEG background images for states.

• States 1-2 Mocks: Mockups of how unit should look in the 2 states, based on VICE-provided PSD templates.

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