Virtue is VICE’s in-house creative agency, with unprecedented access to and understanding of millennial youth culture.  Virtue helps brands rewire their marketing for the millennial media landscape.
In 2015, Virtue was recognised for the high calibre of output being awarded a Silver for the Australian Content Company of the Year with the Branded Entertainment Festival (BE Fest).


Branded Content

Virtue creates branded content across a number of formats, from written content to short-form video to long-form documentaries.


Creative Development

Virtue provides creative concept development and campaigns that connect with millennials in their language.


Strategy and Insight

Traditional brand planning functions and modern communications planning. Through VICE, Virtue offers unprecedented access and insight to millennial culture.


Events and Activations

Virtue creates activations that are share-worthy and conversation starters, creating conversation before and long after the event.


Platform Development

We provide our extensive expertise as a publisher to brands, helping them to build content and brand platforms with a mission, a purpose, and an ongoing and engaged audience.