VICE SPORTS PARTNER WITH DAILY FANTASY SPORTS BRAND ‘DRAFTSTARS’

Sep. 21, 2016

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After recently launching in Australia, daily fantasy sports brand Draftstars have engaged globally recognised VICE vertical VICE Sports to help drive brand awareness amongst millennials.

The multi-faceted campaign is centred around a VICE Sports and Draftstars sponsored video content series ‘The Numbers Game,’ exploring the use of big data in sport, featuring key sporting figures as talent.

We examined the use of advanced statistics in the AFL, how microtechnology is impacting elite Rugby League today, and met professional basketball player and former Oklahoma City Thunder forward Perry Jones III to learn how athletes are turning to data to overcome injury and kickstart their careers.

Video content was released weekly and promoted across VICE Sports and VICE channels, including the VICE Sports global YouTube channel.

Six written editorial articles were produced to support the video series

Draftstars brand media was running throughout the entire six week campaign period as high impact placements across the VICE Media Network.

 

VICE’s Award-Winning Female Focussed Channel Broadly Hires Australia & New Zealand Editor

Sep. 21, 2016

Experienced writer/editor Rebecca Kamm to head up local editorial team.

Rebecca

Broadly, VICE’s female-focused channel, has hired an Australia & New Zealand editor, Rebecca Kamm.

The eleventh channel from the award-winning global youth media company celebrates a diverse range of topics and issues that matter to women today, with daily editorial and video covering a myriad of subjects spanning politics, culture, sex, health and fashion. Past content includes Inside Kenya’s Women-Only Village, Inside the Weird World of an Islamic ‘Feminist’ Cult, and The Illegal, Underground Ballerinas of Iran.

“Too many women’s stories fly under the radar,” says Rebecca. “I’m excited to convey and represent the Australasian female experience — in all its multiplicity. Broadly is about thorough and original reporting; whether it’s text or video, we’ll be documenting and investigating. There is value in smart opinion, but women are already well-catered for in that area. This is something different.”

Broadly AU/NZ’s launch content will examine a range of topics through immersive documentary video and written editorial. Topics include, abortion access in rural Australia and the significance of Maori women’s chin tattooing in contemporary society. The site will also premiere a new video series, Broadly Meets, presented in partnership with U by Kotex. The first locally-produced Broadly Meets episode features Zimbabwean-Australian rapper Tkay Maidza, followed by an episode starring model and activist Stefania Ferrario—both of which are hosted by Karina Utomo, lead singer of Melbourne band High Tension.

Rebecca has most recently worked as senior digital writer and producer focusing on gender and health at The Wireless, the youth arm of New Zealand’s public media platform, RNZ. She has also edited culture-quarterly NO Magazine, and Sunday Magazine – the features magazine inside Fairfax New Zealand’sSunday Star Times newspaper. Prior to her editorships she worked as a feminist columnist for The New Zealand Herald.