After recently launching in Australia, daily fantasy sports brand Draftstars have engaged globally recognised VICE vertical VICE Sports to help drive brand awareness amongst millennials.
The multi-faceted campaign is centred around a VICE Sports and Draftstars sponsored video content series ‘The Numbers Game,’ exploring the use of big data in sport, featuring key sporting figures as talent.
We examined the use of advanced statistics in the AFL, how microtechnology is impacting elite Rugby League today, and met professional basketball player and former Oklahoma City Thunder forward Perry Jones III to learn how athletes are turning to data to overcome injury and kickstart their careers.
Video content was released weekly and promoted across VICE Sports and VICE channels, including the VICE Sports global YouTube channel.
Six written editorial articles were produced to support the video series
Draftstars brand media was running throughout the entire six week campaign period as high impact placements across the VICE Media Network.