Longtime VICE staff member Erik Lavoie will be a guest speaker at Mumbrella360 in Sydney this June, presenting ‘The VICE Playbook to Creating Content For Millennials’.
Erik’s session is at 4:00pm on Wednesday June 8th at Hilton Hotel Sydney, 488 George Street, Sydney.
The New York-based Lavoie, who leads global accounts for brands including Unilever, Diageo and Samsung, will address how VICE works with brands to develop content for millennials.
Lavoie will share insights into key issues, including:
- Publisher-side learnings on how to make content that audiences seek out and want to watch
- Understanding millennial content consumption trends and behaviours
- Demonstration of the role (and effectiveness) of content marketing within the broader marketing mix
Lavoie, who was one of VICE’s first employees, will also talk to his involvement in VICE’s in-house agency VIRTUE, and their approach toward communications and content marketing, branded content, partnerships and more.