VICE Australia recently placed ‘Highly Commended’ for Multi-channel brand of the year at the 2016 Publish Awards.
After recently launching in Australia, daily fantasy sports brand Draftstars have engaged globally recognised VICE vertical VICE Sports to help drive brand awareness amongst millennials.
The multi-faceted campaign is centred around a VICE Sports and Draftstars sponsored video content series ‘The Numbers Game,’ exploring the use of big data in sport, featuring key sporting figures as talent.
We examined the use of advanced statistics in the AFL, how microtechnology is impacting elite Rugby League today, and met professional basketball player and former Oklahoma City Thunder forward Perry Jones III to learn how athletes are turning to data to overcome injury and kickstart their careers.
Video content was released weekly and promoted across VICE Sports and VICE channels, including the VICE Sports global YouTube channel.
Six written editorial articles were produced to support the video series
Draftstars brand media was running throughout the entire six week campaign period as high impact placements across the VICE Media Network.
Experienced writer/editor Rebecca Kamm to head up local editorial team.
Broadly, VICE’s female-focused channel, has hired an Australia & New Zealand editor, Rebecca Kamm.
The eleventh channel from the award-winning global youth media company celebrates a diverse range of topics and issues that matter to women today, with daily editorial and video covering a myriad of subjects spanning politics, culture, sex, health and fashion. Past content includes Inside Kenya’s Women-Only Village, Inside the Weird World of an Islamic ‘Feminist’ Cult, and The Illegal, Underground Ballerinas of Iran.
“Too many women’s stories fly under the radar,” says Rebecca. “I’m excited to convey and represent the Australasian female experience — in all its multiplicity. Broadly is about thorough and original reporting; whether it’s text or video, we’ll be documenting and investigating. There is value in smart opinion, but women are already well-catered for in that area. This is something different.”
Broadly AU/NZ’s launch content will examine a range of topics through immersive documentary video and written editorial. Topics include, abortion access in rural Australia and the significance of Maori women’s chin tattooing in contemporary society. The site will also premiere a new video series, Broadly Meets, presented in partnership with U by Kotex. The first locally-produced Broadly Meets episode features Zimbabwean-Australian rapper Tkay Maidza, followed by an episode starring model and activist Stefania Ferrario—both of which are hosted by Karina Utomo, lead singer of Melbourne band High Tension.
Rebecca has most recently worked as senior digital writer and producer focusing on gender and health at The Wireless, the youth arm of New Zealand’s public media platform, RNZ. She has also edited culture-quarterly NO Magazine, and Sunday Magazine – the features magazine inside Fairfax New Zealand’sSunday Star Times newspaper. Prior to her editorships she worked as a feminist columnist for The New Zealand Herald.
VICE, in partnership with The Ethics Centre, will host a special panel discussion dedicated to the question, “What Are The Ethics of Getting High?” — taking place in Sydney on August 3.
Discussing everything from the ethics of drug supply chains and ingredients to the use of illicit substances at work, the event’s host and audience will hear from a selection of guests with a range of backgrounds bringing different viewpoints and understanding on the subject.
To announce the panel, the VICE video team travelled the country asking young Australians about drugs, their use, and the ethics surrounding the altered state.
Says Royce Akers, VICE Editorial Director: “Young Australians care about what they put in or on their bodies. Drugs are no different and it’s important we talk about them.TheEthics of Getting High won’t be a debate over good or evil. It’ll be a considered exploration of how drug behaviour impacts on the environment, society, and the world at large.”
Dr Simon Longstaff, executive director at The Ethics Centre adds: “We sometimes have a willingness to overlook the ethics of things we enjoy, highlighting the benefits even though we know there’s more to it. With some drugs being illegal or extremely risky, we sweep away considered discussions. But with so many people trying and using drugs, they absolutely deserve more thought.”
Ahead of the event, VICE and The Ethics Centre are encouraging Australians to send in their own questions around the subject, to be discussed live by the panel.
To submit a question, and for a chance to attend the panel discussion, people can visit here.
Video footage and a podcast from the event will later be published on VICE.com.
VICE, the global youth brand, will partner with Special Broadcasting Service (SBS) to launch a new channel in Australia.
The channel will feature all-new shows covering culture, music, sports, fashion, technology and more from around the world.
SBS and global youth media company VICE will partner to bring Australians a new lifestyle and culture TV channel, featuring the best programming from VICELAND free-to-air on SBS in late 2016.
The new channel will be owned and operated by SBS, leveraging the distinctive creativity and experience of both VICE and SBS creative teams. It will be on the SBS 2 channel spectrum and online platforms, available to all Australians for free.
VICE is committed to telling the world’s most compelling stories in new and ever better ways, spanning all corners of culture and featuring a diverse range of talent, filmmakers and fresh new voices. Programming will focus on a distinct, immersive style of original lifestyle and culture content for young viewers and will feature Australian produced programs.
Michael Ebeid, SBS Managing Director and CEO, said: “Exploring diversity through culture is at the heart of SBS’s purpose and we are excited to be partnering with VICE to bring some of the best available content from across the world, never before seen in Australia, in documentary, journalism and inspiring entertainment, free to all Australians on SBS channels and platforms.”
Michael Slonim, VICE Australia Managing Director, said: “This is a unique partnership that will help catapult VICE further into the consciousness of young Australians. SBS shares our storytelling sensibilities and curiosity about the world, and we’re delighted to be partnering up to bring VICELAND to this market in the biggest way possible.”
Overseen by Oscar-winning film director Spike Jonze as Co-President, VICELAND launched to critical acclaim in the US in February 2016 and features hundreds of hours of original programming, including Gaycation (with Ellen Page and Ian Daniel), Huang’s World (with Eddie Huang), Noisey (with Zach Goldbaum), F*ck, That’s Delicious (with Action Bronson), Weediquette (with Krishna Andavolu), Balls Deep (with Thomas Morton) and many more.
Since launching in 2003, VICE Australia has been producing award-winning editorial and video programming for young Australian audiences across a network of digital channels spanning news, culture, music, fashion, tech and sports. VICE Australia’s work has been recognised by the Australian Publish Awards (Winner – Multi-Channel of the Year 2015), Mumbrella (Silver – Content Company of the Year, BE Fest 2015), B&T, The Walkley Awards, and more.
VICE has developed an outstanding global reputation for producing the gold standard of video content for young people, forging innovative distribution partnerships with A+E Networks, HBO, YouTube, Snapchat, Live Nation, 20th Century Fox, Verizon, Spotify and more to take its programming to young people everywhere.
Further information about the channel will follow in coming months.
VICE, the global youth brand, to bring its new critically acclaimed 24-hour channel to New Zealand in partnership with SKY
Overseen by Oscar-winning film director Spike Jonze, the new 24-hour channel will feature all-new shows covering culture, music, sports, fashion, technology and more
VICELAND, the critically acclaimed lifestyle and culture TV channel produced by the global youth media company VICE, will launch exclusively on SKY later this year.
The 24-hour channel will be programmed, developed and produced entirely in-house by VICE’s creative team, and the channel will be available for all SKY customers as part of the basic package. Content will also be available on SKY Go and on SKY On Demand for those who’ve connected their SKY box to the internet.
Oscar-winning film director, Spike Jonze serves as Co-President of VICELAND and is overseeing the development of the new channel. Programming will focus on a distinct, immersive style of original lifestyle and culture content for young viewers and will feature a slate of brand new VICE-produced programming.
SKY’s Director of Content Strategy and Delivery, Megan King said: “The appeal of VICELAND is undeniable. That’s why we felt it was crucial to offer the service on as many screens as possible from launch. From the linear broadcast, to the channel streaming on SKY Go; as well as the opportunity to catch up on key shows on SKY On Demand, and mobile.”
SKY’s Director of Entertainment Content, Travis Dunbar said: “VICELAND offers a cutting-edge content mix, that is filtered through one of the most unique, provocative and distinct editorial filters in media today.
While the VICE brand, and VICELAND itself, undoubtedly appeals to a core yet diverse audience of millennials, I’d also expect inquisitive and open-minded SKY viewers to sample the service. Especially considering VICE often takes us to places, worlds, and subjects that seldom see the gaze of more ‘traditional’ media.”
Dunbar continues: “Giving all SKY customers the opportunity to experience VICELAND clearly signals we are looking at offerings that appeal and are valued by a wide variety of viewers as we progress further on our digital journey.”
Managing Director VICE Australia & New Zealand, Michael Slonim said: “This is a huge move for us in the New Zealand market. In SKY, we have a formidable partner to pave a new way for smart and curious kiwis to experience the full breadth of VICE’s unique storytelling.”
VICELAND launched to critical acclaim in the US in February 2016 and features hundreds of hours of original programming, including Gaycation (with Ellen Page and Ian Daniel), Huang’s World (with Eddie Huang), Noisey (with Zach Goldbaum), F*ck, That’s Delicious (with Action Bronson), Weediquette (with Krishna Andavolu), Balls Deep (with Thomas Morton) and many more.
VICELAND will be exclusive to SKY and available in every SKY home as part of its basic package. VICELAND provides an unparalleled opportunity for advertisers to reach younger TV viewers through innovative advertising including branded pods and interstitials.
Since launching in 2005, VICE New Zealand has been producing acclaimed editorial and video programming for young New Zealand audiences across a network of digital channels spanning news, culture, music, fashion, tech and sports. Emblematic video content has included an exclusive profile piece with infamous internet mogul Kim Dotcom at his mansion home, and an investigative feature on the synthetic drug industry in New Zealand.
VICE has developed an outstanding global reputation for producing iconic video content for young people, forging innovative distribution partnerships with A+E Networks, HBO, YouTube, Snapchat, Live Nation, 20th Century Fox, Verizon, Spotify and more to take its programming to young people everywhere.
SKY’s advertising sales division will handle ad sales for the new channel, while working closely with VICE, utilising the youth media brand’s extensive relationships with advertisers.
Further information about the channel will follow in coming months.
Longtime VICE staff member Erik Lavoie will be a guest speaker at Mumbrella360 in Sydney this June, presenting ‘The VICE Playbook to Creating Content For Millennials’.
Erik’s session is at 4:00pm on Wednesday June 8th at Hilton Hotel Sydney, 488 George Street, Sydney.
The New York-based Lavoie, who leads global accounts for brands including Unilever, Diageo and Samsung, will address how VICE works with brands to develop content for millennials.
Lavoie will share insights into key issues, including:
Lavoie, who was one of VICE’s first employees, will also talk to his involvement in VICE’s in-house agency VIRTUE, and their approach toward communications and content marketing, branded content, partnerships and more.
On Sunday January 31, the iconic Sydney Opera House Concert Hall hosted over 1,200 music and art lovers for the inaugural Sound + Vision event.
The large-scale Sound + Vision saw musicians Empress Of, Banoffee, Oscar Key Sung and Charles Murdoch take the stage, collaborating with visual artists Nonotak, Tin&Ed and Prue Stent. Each pairing performed an immersive and unique set, powered by a suite of technology fusing music and artwork via motion sensors, midi triggers and audio manipulation.
Both the event and creative process have been captured in a behind-the-scenes The Creators Project video feature. Speaking to the artists involved, the footage illustrates the technology and imagination that makes such a project possible.
To further resonate with Australian millennials, COTY and HM Communication Group have engaged globally recognised VICE fashion vertical i-D to help launch Calvin Klein’s new ck2 fragrance. It takes the form of a multi-faceted campaign delivering native content, influencer blogger outreach, and high impact, contextual media.
Centered on ck2’s celebration of #the2ofus, the i-D photography-led content includes features on what it means to be young in Australia in 2016 (via a series of ‘Straight Ups’ in Sydney, Perth, Brisbane, Melbourne and Adelaide), a shoot with brother and sister duo Jeet and Otis Pavlovic, portraits of inspiring friends, partners, couples and duos.
Editorial focussing on the evolution of the Calvin Klein brand and the cultural impact of their scents concluded the campaign.
Beyond native, a range of local fashion influencers have been engaged via members of the VICE Bloggers Network, including Spook Magazine, Something You Said, and Citizens of the World — who have produced their own content interpreting #the2ofus in their own way.
ck2 brand media ran throughout the entire six week campaign period as high impact placements across the VICE Media Network.
This month, VICE Sports Australia & New Zealand joined VICE’s established channels in the US, UK, Canada, Germany, and Spain — launching with video content featuring the world’s youngest ever #1 golfer Lydia Ko of New Zealand, Tanzanian/Australian boxing champion Omari Kimweri, 2016 Dakar Rally champion Toby Price, and Australian Wallaby Nick “The Honey Badger” Cummins.
At the 2006 Commonwealth Games, Tanzanian boxer Omari Kimweri fled the athletes village with the intention to defect from Tanzania — spending nine months hiding on a tobacco farm 300km north of Melbourne. Ten years on, VICE Sports meets Kimweri in the lead up to his last chance at a World Title challenge. Watch it here.
At just 18 years of age, New Zealand golfer Lydia Ko is the youngest world golf #1 ever. On a rare day off, VICE Sports takes her into the Florida everglades for a spot of reptile handling. Watch it here.
VICE Sports caught up with Toby on his way to the local dirt bike track to talk about riding as a two year old, the struggle back from severe injury, the pleasure of pain and the thrill of winning the world’s toughest endurance race. Watch it here. You can also watch him teach you how to ‘whip’ a dirt bike here.
We also bailed out of an aeroplane with one of Rugby Union’s most colourful characters Nick “The Honey Badger” Cummins. Nick discusses his nickname and how he got it, the time he fired a rocket launcher in Cambodia, how he developed his swag of Aussie colloquialisms, and what terrifies him about jumping from a small aircraft at 1400 ft. Watch it here.
Says VICE Sports AUNZ Editor Andy Bellairs, “VICE Sports will chronicle sports and the role of sports in society in our region and beyond. We publish original, reported, and researched stories, as well as videos that take you inside the lives of athletes on and off the field. The goal for Vice Sports Australia and New Zealand is to tell more of these great, entertaining stories. The sort of stories that have the audience wanting to know more about the athlete and the game.”
VICE Australia recently won the ‘Multi Channel Brand of the Year’ at the 2015 Publish Awards. VICE has made its name in the media landscape by embracing new formats, and this award recognises VICE’s excellence across print, digital, TV, YouTube, events, social media and other platforms in the Australian marketplace.
VICE won a Silver award for ‘Content Company of the Year’, and Bronze award for ‘Best Use of Craft’ for Holden Car vs Drones at the Branded Entertainment Awards 2015.
The Content Company of the Year award recognises VICE’s significant year in creating video content and activations for a wide number of brand partners.
The Best Use of Craft Award for Holden Cars vs Drones content recognises the high quality of the content output directed by veteran of the global design community: Bradley “GMUNK” Munkowitz.
In The Incarceration Issue, VICE delved into Australia’s complicated relationship with imprisonment, an issue that we felt was important to young Australians, and an issue that wasn’t getting enough coverage in mainstream media.
The project was realised across multiple formats: a print magazine; an online edition featuring additional content; a video documentary series screened on ABC2 and online; and a live event panel featuring industry experts.
View the issue online here.
VICE announced the launch of its highly anticipated female-focused channel Broadly, which provides an international audience of young people with daily editorial and video covering myriad subjects; spanning politics, culture, sex, and fashion.
Broadly is the eleventh channel from VICE, and is focused on telling the stories that matter to women through in-depth, original reporting, documentary video, profiles, dedicated columnists, and daily editorial features.
Experience Broadly here.