VIRTUE, SONY AUSTRALIA, AND UNKO UNVEIL SOCIAL VIDEO SERIES

Oct. 8, 2015

Virtue, VICE’s in-house creative agency, have worked with production company unko and Sony Australia on a collection of six-and-a-half-second shorts skewering everyday truisms of technology’s place in modern day life. The eight videos—purpose-made for Vine, Facebook, and Instagram—feature a selection of Sony product in situ.

Featuring strangers connecting across the dancefloor, a BMX rider blowing up his laptop through a radness overload, and a pair of headphones for your nose, the series will run across Sony Australia’s social media, with support from VICE’s media network and a dedicated media buy.

Watch the videos below:

When You Just Want To Dance

 

When Dinner Plans Get Cancelled

 

When It Sounds As Good As The Real Thing

 

When You Break The Internet

 

When Music Gives You Swag

 

When You Find Your Jam-Mate

 

When You Get Shut Down

 

When You’re Mixing With The Public

CREDITS

Client: Sony Australia

Agency: Virtue 

Production Company: unko   

Directors: unko

Producer: Belinda Dean

DOP: James Brown

Post Production: Cutting Edge